The Demand of Insurance
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Lecture 2 The Demand of Insurance
Xuezhu Shi
Email: shixuezhu@outlook.com
School of Insurance and Economics, UIBE
Oct, 2020
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Xuezhu Shi
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1/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Demand of Insurance
The demand for insurance: demand for cover
We are only going to learn the basic theory model behind the demand
of insurance
The basis of the approach: the state of the world
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2/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The state of the world
The state of the world: corresponding to an amount of the loss
incurred by the insurance buyer.
Possible states
incurs no loss
an additional state for each possible loss
losses: any value [0, Lm ], here is a continuum of possible states of the
world
Simple case
incurs no loss
incurs loss L
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3/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Simple case: setting
Insurance buyer’s wealth in each state of the world, W, state
contingent wealth
Endowments W0
W0 if no loss occurs
W0 − L if lose L, L > 0
Buy insurance
Get compensation C, depends on L
pay a premium P
W0 − P: no loss
W0 − P − L + C : in the loss state
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4/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Simple case: setting
Maximisation of the expected utility
The probability of the loss is π
The expected value of wealth:
W̄ = (1 − π)W0 + π(W0 − L) = W0 − πL
πL is the expected value of income loss
L < W0
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Xuezhu Shi
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5/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Simple case: setting
Insurance cover C at premium rate p, p ∈ [0, 1]
The premium amount is P = pC
C≥0
p is constant and independent of C
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6/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for Cover
The buyer solves the problem
max
C≥0
Ū = (1 − π)U(W0 − P) + πU(W0 − L − P + C)
subject to
P = pC
After substitution
Ū(C) = (1 − π)U(W0 − pC) + πU(W0 − L − pC + C)
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7/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for Cover
First order condition
Ū′ = −p(1 − π)U′ (W0 − pC∗ ) + (1 − p)πU′ (W0 − L + (1 − p)C∗ )
where C∗ ≥ 0 and it comes from FOC=0
Second order condition
′′
′′
′′
Ū = p2 (1 − π)U (W0 − pC) + (1 − p)2 πU (W0 − L + (1 − p)C) < 0
where the sign follows because of the strict concavity of the utility
function at all C ≥ 0
U′ (C∗ ) = 0 is both necessary and sufficient for optimal cover C∗ ≥ 0.
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8/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for Cover
Implied conditions from FOC
Optimal Cover is zero
C∗ = 0 →
p
1−p
≥
π U′ (W0 −L+(1−p)C∗ )
1−π
U′ (W0 −pC∗ )
p
1−p
=
π U′ (W0 −L+(1−p)C∗ )
1−π
U′ (W0 −pC∗ )
Optimal Cover is positive
C∗ > 0 →
U′ (W0 − pC∗ ) =
π(1−p) ′
p(1−π) U (W0
− L + (1 − p)C∗ )
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Xuezhu Shi
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9/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for Cover
fair premium
When p = π, U′ (W0 − pC∗ ) = U′ (W0 − L + (1 − p)C∗ ).
p = π is the case of fair premium
p > π is the case of positive loading
p < π is the case of positive loading
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10/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for Cover
p = π ⇐⇒ U′ (W0 − pC∗ ) = U′ (W0 − L + (1 − p)C∗ ) ⇐⇒ C∗ = L;
the buyer chooses full cover
p > π ⇐⇒ U′ (W0 − pC∗ ) < U′ (W0 − L + (1 − p)C∗ ) ⇐⇒ C∗ < L;
the buyer chooses partial cover
p < π ⇐⇒ U′ (W0 − pC∗ ) > U′ (W0 − L + (1 − p)C∗ ) ⇐⇒ C∗ > L;
the buyer chooses more than full cover
taking zero cover implies U′ (W0 − L) > U′ (W0 ) and p must be
sufficiently greater than π for the case to be possible
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11/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for Cover
Figure: Optimal choice of cover
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12/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for Cover
From U(C, P) = (1 − π)u(W0 − p) + πU(W0 − P − L + C), partial
derivatives are:
′
UP = −[(1 − π)U′ (W0 − P) + πU′ (W0 − P − L + C)]
′
UC = πU′ (W0 − P − L + C);
from the Implicit Function Theorem, we have that the slope is
dP
UC
=−
>0
dC
UP
IF C∗ = L, then
dP
dC
=π
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13/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for State-Contingent Wealth
The state contingent wealth values W1 and W2
W1 = W0 − pC and W2 = W0 − L + (1 − p)C
The buyer’s expected utility is now written as
Ū(W1 , W2 ) = (1 − π)U(W1 ) + πU(W2 )
Slope of the indifference curve
′
U 1
dW2
(1 − π) U′ (W1 )
= W
=
−
′
dW1
π
U′ (W2 )
U W2
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14/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for State-Contingent Wealth
Figure: Indifference curve
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15/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for State-Contingent Wealth
W1 = W0 − pC and W2 = W0 − L + (1 − p)C leads to
The budget constraint (1 − p)[W0 − W1 ] + p[W0 − L − W2 ] = 0 or
(1 − p)W1 + pW2 = W0 − pL.
max
Ū(W1 , W2 ) = (1 − π)U(W1 ) + πU(W2 )
subject to
(1 − p)W1 + pW2 = W0 − pL
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16/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for State-Contingent Wealth
First order conditions using Lagrangian method
′
ŪW1 = (1 − π)U′ (W∗1 ) − λ(1 − p) = 0,
′
ŪW2 = πU′ (W∗2 ) − λp = 0,
′
Ūλ = (1 − π)W∗1 + πW∗2 = W0 − pL;
The first two can be expressed as
′
1−p
(1 − π) U (W∗1 )
=
π
U′ (W∗2 )
p
Equality of the marginal rate of substitution with the price ratio or
tangency of an indifference curve with budget line
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17/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for State-Contingent Wealth
Rewrite the previous equation
′
U (W∗1 ) =
(1 − p)π ′ ∗
U (W2 )
p(1 − π)
p = π ⇐⇒ U′ (W∗1 ) = U′ (W∗2 ) ⇐⇒ W∗1 = W∗2 ;
the buyer chooses full cover
p > π ⇐⇒ U′ (W∗1 ) < U′ (W∗2 ) ⇐⇒ W∗1 > W∗2 ;
the buyer chooses partial cover
p < π ⇐⇒ U′ (W∗1 ) > U′ (W∗2 ) ⇐⇒ W∗1 < W∗2 ;
the buyer chooses more than full cover
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18/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
The Model of the Demand for State-Contingent Wealth
The expected value or fair odds line is (1 − π)W1 + πW2 = W̄ = W0 − πL
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19/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
Recall that FOC is
′
Ūc = −p(1 − π)U′ (W0 − pC∗ ) + (1 − p)πU′ (W0 − L + (1 − p)C∗ )
According to the Implicit Function Theorem:
ŪCW0
∂C∗
=−
;
∂W0
ŪCC
and
∂C∗
ŪCL
=−
;
∂L
ŪCC
ŪCp
∂C∗
=−
∂p
ŪCC
ŪCπ
∂C∗
=−
∂π
ŪCC
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20/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in wealth
Recall ŪCC (second order derivation w.r.t C) is
′′
′′
ŪCC = p2 (1 − π)U (W0 − pC∗ ) + (1 − p)2 πU (W0 − L + (1 − p)C∗ ) < 0
and the second order derivation w.r.t C and W0 is
′′
′′
ŪCW0 = −p(1 − π)U (W0 − pC∗ ) + (1 − p)πU (W0 − L + (1 − p)C∗ ) < 0
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21/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in wealth
The first case: when p = π and C∗ = L
ŪCW0
∂C∗
=−
=0
∂W0
ŪCC
Full cover is bought and L stays unchanged. A change in wealth has no
effects on the demand of insurance
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22/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in wealth
The second case: when p > π and C∗ < L
ŪCW0
∂C∗
=−
∂W0
ŪCC
? 0
?: can be >, <, =
′′
(W)
depending on the absolute risk aversion A(W) = − UU′ (W)
The ŪCW0 can be rewritten as:
′′
ŪCW0 = −p(1 − π)U (W∗2 )[(A(W∗1 ) − A(W∗2 ))]
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23/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in wealth
W∗1 > W∗2 and (A(W∗1 ) > A(W∗2 )) =⇒ insurance is a normal good
W∗1 > W∗2 and (A(W∗1 ) < A(W∗2 )) =⇒ insurance is a inferior good
(commonly expected)
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24/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in loss
The second order derivation w.r.t C and L is
′′
ŪCL = −(1 − p)πU (W0 − L + (1 − p)C∗ ) > 0
so
∂C∗
ŪCL
=−
>0
∂L
ŪCC
Given risk averse, increase in the loss would increase the demand of
insurance
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25/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in premium rate
The second order derivation w.r.t C and p is
′
′
′′
′′
ŪCp = −[(1−π)U (W∗1 )+πU (W∗2 )]+[p(1−π)U (W∗1 )−(1−p)πU (W∗2 )]C∗
so
′
′
ŪCp
ŪCW0
∂C∗
(1 − π)U (W∗1 ) + πU (W∗2 )
=−
=
+ C∗
∂p
ŪCC
ŪCC
ŪCC
The first term: substitution effect and must be negative
The second term: wealth/income effect, can be either positive or negative
depends on ŪCW0
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26/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in premium rate
Intuition:
Normal good: the wealth effect is negative −→ the demand falls as p rises
Inferior good: the wealth effect is positive −→ the demand depends on
which effects is larger
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27/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Comparative Statics
The effect of a change in loss probability
The second order derivation w.r.t C and π is
′
′
ŪCπ = pU (W∗1 ) + (1 − p)U (W∗2 ) > 0
so
∂C∗
ŪCπ
=−
>0
∂π
ŪCC
Given risk averse, increase in the loss probability would increase the
demand of insurance
In the real life, π increase leads to increase in p
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28/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Multiple Loss States and Deductibles
Two ways of insurance
Coinsurance: a fixed proportion of the loss is paid in each state
Deductibles: Nothing is paid for losses below a specified value, called the
deductible, while, when losses exceed this value, the insured receives an
amount equal to the loss minus the deductible
Deductibles are more commonly observed. Example showed below
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29/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Coinsurance and Deductibles
The two-state model by assuming now that the possible loss lies in some
given interval L ∈ [0, Lm ], Lm < W0 . The probability of L = f(L)
Under proportional coinsurance we have cover: C = αL, α ∈ [0, 1]
α = 0 −→ no insurance
α = 1 −→ full insurance
Under deductibles,D means deductible. We have cover:
C = 0 for L ≤ D;
C = L − D for L > D;
D = Lm −→ no insurance
D = 0 −→ full insurance
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30/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Coinsurance and Deductibles
Figure: Cover as a function of the loss
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31/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Coinsurance and Deductibles
The buyer’s state-contingent wealth:
Coinsurance: Wα = W0 − L − P + C = W0 − (1 − α)L − P
Deductibles: WD = W0 − L − P + C = W0 − L − P + max(0, L − D)
Important: When L = D, ŴD = W0 − D − P
Under a deductible, wealth cannot fall below ŴD , however high the loss.
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32/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Coinsurance and Deductibles
Figure: Wealth under coinsurance and deductible
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33/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Insurance Demand with State Dependent Utility
Recall that at fair premium, the insurance buyer will always want to
equalize marginal utilities of wealth across states.
π = p −→ U′ (W1 ) = U′ (W2 )
Three senses of the full insurance:
choice of cover that equalizes marginal utilities of wealth across states
choice of cover that equalizes total utilities of wealth across states
choice of cover that equalizes wealth across states
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Xuezhu Shi
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34/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Insurance Demand with State Dependent Utility
Utility is state independent and the premium is fair, three senses coincide
Under state dependent utility: marginal utilities will be equalized, but it
remains an open question whether incomes and total utilities are equalized
Find an economically meaningful way of relating the state dependent
utility functions to each other
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Xuezhu Shi
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35/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Cook and Graham (1977)
At every wealth level W, assume there is an amount of income ω(W) that
satisfies
U1 (W − ω(W)) = U2 (W)
ω(W): the consumer’s maximal willingness to pay to be in the ”good”
state 1 rather than the ”bad” state 2.
Any given level of W in state 2, ω(W) gives the reduction in this income
level required to yield an equal level of utility in state 1
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Xuezhu Shi
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36/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Cook and Graham (1977)
Figure: State dependent. utility
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Xuezhu Shi
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37/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Cook and Graham (1977)
Differentiate: U1 (W − ω(W)) = U2 (W)
′
′
′
We get U1 (W − ω(W))[1 − ω (W)] = U2 (W)
′
ω (W) = 1 −
′
U2 (W)
′
U1 (W−ω(W))
Willingness to pay changes as wealth varies
Determined by the slopes of the utility functions at equal utility values
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Xuezhu Shi
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38/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Cook and Graham (1977)
′
Assume ω (W) ≥ 0
Willingness to pay to be healthy rather than sick at least not to fall with
wealth
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′
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′
′
ω (W) = 0 −→ U2 (W) = U1 (W − ω(W)) −→ U2 (W) > U1 (W)
′
ω (W) > 0 −→ U2 (W) < U1 (W − ω(W)) −→ U2 (W) >=< U1 (W)
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Xuezhu Shi
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39/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Cook and Graham (1977)
′
′
′
If ω (W) = 0, then U2 (W∗2 ) = U1 (W∗2 − ω(W∗2 )).
′
′
Recall U2 (W2 ) = U1 (W1 ) given fair premium
then W∗1 = W∗2 − ω(W∗2 )
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Xuezhu Shi
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40/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Cook and Graham (1977)
′
If ω (W1 ) > 0
′
′
U2 (W) = U1 (W)
at each W, marginal utilities are state independent
optimum is at α, wealth fully insuranced
′
′
U2 (W) > U1 (W)
at a given wealth, increasing wealth increases utility more in the bad
state than in the good
optimum is at β, more than full wealth insuranced
′
′
U2 (W) < U1 (W)
at a given wealth, increasing wealth increases utility more in the good
state than in the bad
optimum is at γ, more than less wealth insuranced
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Xuezhu Shi
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41/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE
Cook and Graham (1977)
Figure: Equilibrium possibilities
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42/42
Lecture 2 The Demand
Email: of
shixuezhu@outlook.com
Insurance
School of Insurance and Economics, UIBE